Path7 sits between partner campaign execution and your existing CRM, MAP, PRM, and analytics stack. No new platform to adopt. Partner activity becomes visible, validated, and actionable inside the tools your teams already work in.
Why this matters
Partner campaign activity is only useful when it flows into the systems your teams use to measure, route, and act on it. Path7 is built to connect, not replace. Every lead, engagement signal, and attribution data point routes directly into your existing stack, with no manual exports and no data reconciliation.
Leads, engagement signals, and attribution data route into your CRM and MAP the moment they are captured. No batch jobs, no lag, no manual exports.
Path7 layers on top of your existing systems. Your CRM fields, lead scoring rules, and routing workflows are preserved and enriched with partner campaign data.
Partner-influenced pipeline becomes visible inside your existing attribution model. Connect partner campaign activity to revenue in the tools your sales team already uses.
CRM
Leads validated and delivered directly to Salesforce in real time with full partner attribution, source tracking, and custom field mapping. Supports lead, contact, and campaign object creation.
Native HubSpot integration with lifecycle stage management, deal association, and full partner engagement timeline. Trigger workflows the moment a lead submits inside a partner environment.
Lead routing and partner attribution into Dynamics 365 with opportunity creation aligned to your existing sales processes and partner governance workflows.
Marketing automation
Partner leads flow into Marketo programs with full source attribution and partner-level segmentation. Trigger nurture sequences the moment a lead is captured inside a partner environment. Supports existing Marketo form embedding directly into partner hubs.
Direct push into PRM platforms with mandatory fields auto-completed. Leads captured via partner hub environments are routed into your PRM in real time, with no manual entry required. Supports deal registration workflows and partner-level lead attribution.
Your own Marketo, HubSpot, or custom forms can be embedded directly into partner hub environments. Leads flow into your existing downstream MAP systems without passing through Path7 as an intermediary, keeping full data governance with your team.
Lead governance and delivery
Path7 delivers validated, enriched, and ICP-matched leads directly into your Integrate instance. Your existing lead governance, deduplication, scoring, and routing rules apply downstream. Ensures full alignment with current lead flow processes for MAP and CRM ingestion.
Partners access their own captured leads in real time via a secure portal without requiring CRM access. Each partner sees only their own lead data. Brand retains full visibility across the network via the oversight dashboard.
Push leads directly into any CRM, MAP, or PRM via API with flexible data mapping aligned to your existing governance workflows. Supports custom field structures, conditional routing, and webhook-based delivery.
Advertising and audience activation
Build matched audiences from partner environment engagement and deploy ABM campaigns targeting accounts that have already engaged with your content inside partner sites. Fires across every partner environment as if it were the brand's own property.
Retarget visitors who engaged with content inside partner campaign environments across Facebook and Instagram. Custom audience segments built automatically from partner network traffic.
Create remarketing audiences from partner-driven engagement for search and display campaigns. Conversion tracking across partner environments feeds directly into Google Ads attribution.
Layer intent and account-level intelligence across partner campaign environments. 6sense segments can inform which accounts to prioritise for partner campaign targeting and follow-up routing.
Account-based signals from partner environments feed into Demandbase for enriched account scoring, intent data, and personalised advertising across your partner ecosystem.
Any first-party or third-party pixel can be configured to fire across partner environments. Supports GA4, Adobe Analytics, and custom tracking tags alongside all major paid media and ABM platforms.
Analytics and reporting
Track visitor behaviour, content engagement, and conversion paths across all partner environments. GA4 events and goals fire natively, making partner-driven traffic comparable to all other acquisition channels.
Enterprise-grade visitor tracking with full attribution across partner touchpoints. Supports existing Adobe Analytics tag configuration without changes to the brand's core implementation.
Centralised reporting across the entire partner network: which partners are live, traffic volumes per partner, content engagement by asset, lead volumes by region and ICP, and account-level activity side by side.
What actually flows
Every data type that Path7 captures inside partner campaign environments can be configured to flow into downstream systems. What gets passed, where it goes, and how it is structured is configurable per integration and per partner.
Delivery flexibility
How leads flow from partner environments to your team is configurable. Delivery models can be mixed across your partner network, varied by region or program, and upgraded at any point without changes to the campaign infrastructure.
Tracking and audience activation
Brand tracking pixels, audience-building tags, and analytics infrastructure fire across every partner campaign environment as if it were a brand-owned property. Partner traffic becomes retargetable. Partner engagement becomes part of your ABM picture.
Any pixel or tracking tag configured for the campaign environment fires automatically across every partner site where the hub is embedded. This includes paid media pixels, ABM platforms, and first-party analytics. No separate configuration per partner is required.
Visitors who engage with content inside partner environments are added to retargetable audiences in your paid media platforms. Across ten partner sites running your hub, you are building one unified retargetable audience from the entire network simultaneously, not running ten separate campaigns.
Open architecture
Path7 supports API-led integration and custom data workflows where pre-built connectors do not cover your specific stack. Flexible data mapping means your existing field structures and governance processes are preserved.
Push lead and engagement data into any system via REST API. Supports custom field mapping, conditional routing logic, and webhook-based delivery for real-time data flow into proprietary platforms.
Path7 builds custom integrations for stacks not covered by pre-built connectors. If your team uses a proprietary PRM, a regional CRM, or a custom data warehouse, Path7 will align to your data governance requirements.
Path7 connects to over 50 enterprise platforms out of the box. Path7 layers onto your existing technology stack without requiring any reconfiguration. It is additive: partner campaign activity becomes visible inside the tools your teams already use.
Book a demo and walk through your specific technology requirements. Path7 will map out how partner campaign data flows into the systems your team already uses.