Path7 integrates with CRM, marketing automation, lead governance, webinar, analytics, and advertising platforms. Campaign activity, engagement data, and validated leads flow directly into your existing stack. No rip-and-replace. No new operating model to adopt.
Why this matters
Campaign environments, engagement data, validated leads, and audience signals all need to end up somewhere useful. Path7 routes everything into the platforms your teams already use to measure, act, and follow up. No additional systems to manage, no reconfiguration required.
Path7 layers onto your existing CRM, MAP, PRM, and analytics platforms. Your field structures, routing rules, scoring models, and workflows are preserved and enriched with campaign data from Path7 environments.
Leads, engagement signals, and attribution data route into your systems the moment they are captured. No batch exports, no lag, no manual reconciliation between platforms.
Whether campaigns run inside partner sites, publisher environments, or standalone destinations, the same integration layer connects all of them to your downstream systems. Configure once, apply everywhere.
Integration categories
Path7 integrates across six categories, covering the full journey from campaign execution and lead capture through to sales delivery, audience activation, and performance reporting.
CRM and sales systems
Path7 validates, enriches, and delivers leads directly into your CRM in real time. Partner attribution, source tracking, and custom field mapping are configured per integration, so data arrives in the structure your sales workflows expect.
Native Salesforce integration with real-time lead delivery, full partner and publisher attribution, source tracking, and custom field mapping. Supports lead, contact, campaign object, and opportunity creation aligned to your existing sales process.
Lifecycle stage management, deal association, and full engagement timeline from campaign environments. Trigger workflows the moment a lead is captured. Supports both inbound and outbound HubSpot configurations.
Lead routing and attribution into Dynamics 365 with opportunity creation aligned to your existing sales process. Custom field mapping preserves your current governance structure and downstream pipeline workflows.
Push leads into any CRM via REST API with flexible field mapping and conditional routing logic. Supports proprietary sales platforms, regional CRM systems, and custom data warehouse delivery.
Marketing automation
Leads from Path7 environments flow into your MAP with full source attribution, persona segmentation, and campaign context. Trigger nurture sequences, scoring updates, and content workflows from the moment a lead is captured, without manual list imports or delayed syncs.
Leads flow into Marketo programs with full attribution and partner or publisher-level segmentation. Marketo forms can be embedded directly into campaign environments, so leads route into your existing programs without passing through Path7 as an intermediary.
Native HubSpot workflow triggers from Path7 lead capture events. Scoring, lifecycle stage updates, and email sequences fire automatically based on campaign engagement signals passed downstream.
Enterprise-grade Oracle Eloqua integration with campaign canvas automation and partner or publisher segment targeting. Full engagement data passed downstream into existing MAP workflows and contact records.
Lead scoring and grading based on campaign-driven engagement. Forms can be embedded into campaign environments for direct capture into Salesforce Marketing Cloud and Account Engagement pipelines.
Lead governance and delivery
How leads flow from campaign environments into your team is configurable per programme, per partner, and per region. All options include real-time validation, enrichment, deduplication, and ICP matching before delivery. No spreadsheets, no manual exports.
Path7 delivers validated, enriched, and ICP-matched leads directly into your Integrate instance. Your existing lead governance, deduplication, scoring, and routing rules apply downstream, ensuring full alignment with current lead flow processes.
Direct push into PRM platforms with mandatory fields auto-completed. Leads captured via campaign environments are routed in real time with no manual entry. Supports deal registration workflows and partner-level attribution.
Your own Marketo, HubSpot, or custom forms can be embedded directly into campaign environments. Leads flow into your existing downstream systems under your governance, with Path7 providing the environment and engagement tracking layer.
Webinar and events
Path7 connects campaign environments to webinar and event platforms, so registrations captured via partner sites or publisher environments route directly into your event platform. Attendance data, engagement scores, and post-event follow-up flow back downstream.
Registrations captured inside campaign environments push directly into ON24. Attendance tracking, engagement scoring, and post-event behavioural data flow back into your MAP and CRM for immediate follow-up sequencing.
Direct registration sync from Path7 environments into Zoom Webinars. Post-event attendance data and engagement signals route back into downstream systems for automated follow-up workflows.
Real-time registration syncing from campaign environments into GoTo Webinar. Post-event lead scoring and enrichment applied before delivery into your MAP and CRM.
Advertising and audience activation
Brand tracking pixels and audience-building tags fire inside every campaign environment as if it were a brand-owned property. Engagement across partner sites and publisher environments builds one unified retargetable audience in your paid media and ABM platforms simultaneously.
Build matched audiences from campaign environment engagement and deploy ABM campaigns targeting accounts that have already engaged with your content. Fires across every environment in the network without separate configuration per partner or publisher.
Retarget buyers who engaged with branded content inside campaign environments across Facebook and Instagram. Custom audience segments built automatically from network-wide traffic.
Remarketing audiences from campaign engagement for search and display. Conversion events inside Path7 environments feed directly into Google Ads attribution alongside all other brand channels.
Layer intent and account-level intelligence across campaign environments. 6sense account segments inform content prioritisation, partner and publisher targeting, and downstream follow-up routing based on engagement signals.
Account-based signals from campaign environments feed into Demandbase for enriched scoring and personalised advertising. Campaign engagement becomes part of the account-level intent picture across your full stack.
Any pixel or tag can be configured to fire across campaign environments. Supports GA4, Adobe Analytics, and custom tracking alongside all major paid media and ABM platforms. Pixel ownership stays with the brand.
Supported tracking and audience tags:
Analytics and reporting
Engagement data from Path7 environments fires into your analytics platforms alongside all other acquisition channels. Campaign-driven activity is visible, comparable, and attributable without a separate reporting environment.
GA4 events fire natively across all campaign environments. Buyer behaviour, content engagement, and conversion paths from partner sites and publisher environments are visible inside your existing GA4 property alongside direct and paid channels.
Full visitor tracking with attribution across campaign environments. Supports existing Adobe Analytics tag configuration and Adobe CMS alignment. No changes required to the brand's core analytics implementation.
Centralised reporting across all campaign environments: traffic per environment, content engagement by asset, lead volumes by ICP and persona, and account-level activity. Gives visibility at the network level that your existing analytics does not provide by default.
Push campaign engagement data into any BI platform or data warehouse via API. Supports Snowflake, BigQuery, Redshift, and custom data pipelines where campaign performance needs to sit alongside business-wide reporting.
How data moves
From first engagement inside a campaign environment through to validated lead delivery and audience activation, every data point passes through Path7's infrastructure before reaching your downstream systems.
Open architecture
Path7 supports API-led integration and custom data workflows for stacks not covered by pre-built connectors. Flexible data mapping means your existing field structures, governance processes, and attribution models are preserved regardless of your technology stack.
Path7 connects to over 50 enterprise platforms out of the box, covering CRM, MAP, lead governance, webinar, advertising, and analytics. Connect to the platforms your teams already use without additional configuration work.
Push lead, engagement, and attribution data into any system via REST API. Supports custom field mapping, conditional routing logic, webhook delivery, and real-time data flow into proprietary or regional platforms not covered by pre-built connectors.
Path7 builds custom integrations for stacks that require it. Data warehouse delivery, proprietary PRM systems, regional CRM platforms, and custom analytics pipelines are all supported. Path7 aligns to your data governance requirements.
Continue exploring
Book a demo and walk through your specific technology requirements. Path7 will map out how campaign data, leads, and engagement signals flow into the systems your team already uses.